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In the beverages business, we aim to increase our presence in the market for coffee drinks, mainly canned coffee, by strengthening our flagship brand “Roots,” a brand which is acclaimed for its authentic taste of coffee created by JT's original technology, to mark the 10th anniversary of the brand. At the same time, we develop and launch products with a focus on differentiation and high quality, based on our superior technology and development capabilities.
We also aim to enhance our sales networks, led by Japan Beverage Holdings Inc., the subsidiary that is responsible for operating vending machines nationwide, and to provide conscientious service.
In the future, we will continue our efforts to expand the beverages business through these activities and take measures to strengthen our profitability.
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