*Please keep in mind that this section of our website is intended to explain the business operations of JT to website visitors, not to promote sales of tobacco products or encourage consumers to smoke.
Serving as the core source of profits
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The Japanese domestic tobacco business established a stable business foundation as the JT Group's core source of profits as it has secured a 64.1% share* of the Japanese cigarette market, which is the fourth-largest market in the world.
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World-class manufacturing technologies and quality control
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JT has created a high-speed, high-quality manufacturing system by introducing state-of-the-art machinery. Advanced machinery, coupled with JT's rich reservoir of tobacco-related technologies and know-how, underpins the world-leading manufacturing expertise of the company. To create cigarette products that satisfy consumers, JT is also dedicated to research and development, which forms the basis of product manufacturing. We scientifically unlock the secrets of how cigarette ingredients affect the flavor by collecting, analyzing and examining vast quantities of data about consumers' taste and aroma preferences. We will continue to carry out R&D activity to develop new products that meet the needs of the time. |
Satisfying consumers' diverse needs through innovation-driven product development
JT released “Zerostyle Mint,” an entirely new type of snuff tobacco product which has been created as a result of our open-minded pursuit of innovation. Zerostyle Mint does not need a flame to light it, and thus is smokeless, allowing consumers to use it in a variety of locations without disturbing the people around them.
To help our consumers enrich their lives with tobacco, JT is committed to meeting their diverse range of needs by developing a broad lineup of cigarettes and other tobacco products as well as by improving their taste and flavor.
Toward better smoking manners and a more favorable smoking environment
We will continue to fulfill our responsibilities as the leading tobacco company in the Japanese market by engaging in initiatives to improve smoking manners so that we can achieve a harmonious coexistence between smokers and nonsmokers.
For further information about JT's various initiatives to improve the smoking environment, please access the “Tobacco World” website.
(This section only describes activities in Japan)
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 Since JT believes that improving the “smoking manners” of individuals is essential to improving those of society as a whole. We have carried out activities to raise awareness about the need for appropriate smoking manners. By using advertisements that describe specific everyday situations in which smokers should show good manners, we aim to prompt them to pay attention, think, and act appropriately. |
“Pick Up Litter and You Will Love Your City” initiative
 JT has been engaged in the “Pick Up Litter and You Will Love Your City” initiative since May 2004 in an effort to eradicate public littering by raising awareness of the problem and organizing trash collection activities. This initiative is aimed at occasions such as community festivals and other public events, and is conducted in cooperation with a variety of parties, including local governments, companies, and volunteer groups. Since this initiative began in May 2004, community clean-up events had been held a total of over 1,200 times in all of Japan's prefectures by the end of March 2011, bringing the number of participating organizations to 2,390 and the number of participating individuals to approximately 1.2 million. |
Toward improving the smoking environment
 Public smoking area in front of the Shibuya Station in Tokyo We work closely with local governments in setting up smoking areas in public facilities such as railway stations and airports, in order to reduce cigarette litter and improve smoking manners. Since creating the first smoking area in front of the Shimbashi station in Tokyo's Minato Ward in August 2003, we had set up a total of 902 smoking areas in cooperation with 200 local governments across Japan by the end of January 2011. |
Advice on the separation of smoking and nonsmoking areas
 We provide consultation on how to separate smoking and nonsmoking areas within public facilities, office buildings, and restaurants in a manner suited to the characteristics of the facilities and the needs of the users. In our consulting service, which is free of charge we offer our know-how and put forward proposals to achieve the kind of separation that would satisfy smokers while giving due consideration to the concerns of nonsmokers. |