Social Contributions

In an effort to contribute to the development of the local communities in which it operates, the JT Group is involved in a variety of social contribution activities around the world.
Those activities are supervised by Japan Tobacco International (JTI), a JT Group international subsidiary controlling the production, marketing and sales of the group�s tobacco brands in more than 120 countries and regions. JTI is also proactively involved in social contribution activities as part of its obligation to the local communities in which it operates.
In addition to these activities of JTI, the JT Group is addressing the major challenges of local communities, such as promoting reforestation and forest conservation and preventing child labor in Africa.

JTI supports adults and older people in more than 40 countries. This includes, for example, computer literacy programs in Canada and Korea, programs for those marginalized by society in Tanzania and Ireland, an adult literacy scheme in Holland, neighborly aid in Poland, and residential programs in the Czech Republic. A concrete example of how JTI�s programs are making a difference can be found in Taiwan.
In this country, older people already account for 10% of the population, and the government forecasts that this rate will climb to 30% within 50 years. JTI Taiwan has therefore developed a partnership with the Hondao Senior Citizens Welfare Foundation to carry out projects that fulfill both the physical and psychological needs of the elderly and find new ways to increase social inclusion: in 2010, the ‘Move to Music’ and ‘Dreams Never Get Old’ programs were accomplished.

JTI supports contemporary art in addition to being a key supporter of a number of renowned cultural institutions worldwide including the Louvre in Paris, the Prado in Madrid, the Rijksmuseum in Amsterdam, the Royal Academy of Arts in London, the Royal Hibernian Academy in Dublin and the Teatro alla Scala Museum in Milan. In many countries, such as France, Georgia, Jordan, Kazakhstan, Malaysia, Romania, Serbia, and Ukraine, JTI is a supporter of Japanese art and heritage.
In Russia, JTI partners with the Pushkin Museum of Fine Arts, the Hermitage, the Bolshoi Theatre and continues its long-term partnership with the Mariinsky Theater led by Valery Gergiev: JTI specifically supports the ‘Moscow Easter Festival’ and ‘Stars of the White Nights Festival’ in Saint Petersburg.

The JTI Foundation's mission is to help victims of natural and manmade disasters and to engage in projects that help reduce the potential risk of these occurring. In 2010, it supported operations following the terrible devastations in Haiti and Pakistan in cooperation with one of its main partners, the Turkey-based Search and Rescue group GEA. In addition to this, the Foundation has supported emergency operations in Romania and Moldova after severe floods and in Serbia after an earthquake that left some of the most vulnerable members of the community homeless. For more information visit