FOR IMMEDIATE RELEASE
JT Launches New Supplemental Water Product “Dieta Dieta”
Tokyo, February 27, 2007 --- Japan Tobacco Inc. (JT) (TSE: 2914) announced today its launch of the new supplemental beverage, “Dieta Dieta,” a calorie-free sparkling water beverage in response to the increased public interest in a healthy lifestyle, on April 2, 2007.
Product Description:
### Japan Tobacco Inc. is the world's third largest international manufacturer of tobacco products. The company manufactures internationally recognized cigarette brands including Camel, Winston, Mild Seven and Salem. Since its privatization in 1985, JT has actively diversified its operations into pharmaceuticals and foods. The company's net sales were JPY 4.637 trillion in the fiscal year ended March 31, 2006. |
In this busy, yet health-conscious day and age, it is becoming increasingly important to maintain a healthy diet and lifestyle. JT has developed “Dieta Dieta” in order to meet the needs of such demands. “Dieta Dieta” has a mild citrus flavor that is derived from the traditional Japanese citrus fruits, “Yuzu” and “Amanatsu,” and contains three supplemental ingredients: “arabinose,” a sugar beet-derived sweetener, “dietary fiber,” and “deep sea water,” which is rich in nutrients and contains more inorganic nutritional salts than the water on the surface of the sea. The bottle's blue gradient design gives the impression of the clear deep sea, and the refreshing taste and subtle fruit flavor that the product provides.