FOR IMMEDIATE RELEASE
JT Launches New Water Product “FRAGRA WATER”
Tokyo, June 13, 2007 ---Japan Tobacco Inc. (JT) (TSE: 2914) announced today its launch of the new citrus scented beverage “FRAGRA WATER” on June 25, 2007.
### Japan Tobacco Inc. is the world's third largest international manufacturer of tobacco products. The company manufactures internationally recognized cigarette brands including Camel, Winston, Mild Seven and Salem. Since its privatization in 1985, JT has actively diversified its operations into pharmaceuticals and foods. The company's net sales were JPY 4.769 trillion in the fiscal year ended March 31, 2007. |
Among not only females but males, personal body scent has been more and more considered a part of grooming in Japan in recent years. The domestic market size of deodorant products for males rapidly increased to JPY 5 billion in 2006(*). Capitalizing on this trend, JT developed a new beverage containing an enriched fresh aroma. FRAGRA WATER contains the aroma element “linalool,” a refreshing fragrant component of citrus fruit. After ingestion, linalool tends to last in mouth cavity due to its low volatile characteristic. When consumed, it has shown to produce a refreshing lemon scent that can last for hours. FRAGRA WATER contains one percent lemon juice and a linalool content equivalent of 25 lemons – this is 100 times more than other similar beverages containing one percent lemon juice.
