Press Release

FOR IMMEDIATE RELEASE

JT to Launch Limited Edition Package Designs in Celebration
of the 30th Anniversary of Mild Seven

Five limited edition box products to be sold nationwide

Tokyo, October 9, 2007 --- Japan Tobacco Inc. (JT) (TSE: 2914) announced today the launch of five limited edition box products under its Mild Seven brand in mid-October, in celebration of its 30th anniversary. The specially packaged products are limited to 33.5 million packs and will be available only in the Japan market. JT has introduced the new products in response to requests from customers to provide more specialized packaging designs.

The limited edition products were developed to carry designs with motifs depicting images of water, the sky and the cosmos, representing a world of "blue," while maintaining their original "Blue Wind" symbol.

First introduced in 1977, Mild Seven today continues to dominate the Japan market, and has positioned itself as the second best-selling brand in the world. The limited edition introduction is just one of a number of initiatives commemorating the 30th anniversary of Mild Seven aimed at enhancing the brand's equity and supporting its continued success.

Product information (limited edition product brands)

Name First introduced Price Tar Nicotine

Mild Seven Box October 1993 300 JPY 10mg 0.8mg

Mild Seven Lights Box October 1994 300 JPY 8mg 0.7mg

Mild Seven Super Lights Box June 1994 300 JPY 6mg 0.5mg

Mild Seven Extra Lights Box June 1995 300 JPY 3mg 0.3mg

Mild Seven One Box December 1999 300 JPY 1mg 0.1mg

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Japan Tobacco Inc. is the world's third largest international manufacturer of tobacco products. The company manufactures internationally recognized cigarette brands including Winston, Camel, Mild Seven and Benson & Hedges. Since its privatization in 1985, JT has actively diversified its operations into pharmaceuticals and foods. The company's net sales were JPY 4.769 trillion in the fiscal year ended March 31, 2007.