FOR IMMEDIATE RELEASE

Tokyo, May 21, 2008 --- Japan Tobacco Inc. (JT) (TSE: 2914) today announced that the company held its 500th ''Pick Up and You Will Love Your City'' event on May 18, 2008.

First introduced in May 2004, the ''Pick Up and You Will Love Your City'' campaign is a community-based clean-up effort held at various events and festivals across Japan to promote community and environmental values through volunteerism and civic involvement. The activities are carried out in cooperation with various groups including local authorities, schools, volunteers, executive committees and participating organizations involved in the events. The community clean-up held on May 18, 2008 marked the 500th event of its kind led by JT, pushing the number of participating parties to 968 and number of participants to approximately 600,000.

JT holds a special ''Pick Up and You Will Love Your City'' booth at each of the participating community events, recruiting volunteers from those in attendance, and supplying them with tools for picking up discarded trash and cigarette butts at the site. In addition, the community clean-up program has asked visitors to join ''Team minus 6%(*1),'' a Japanese national project for the prevention of global warming. In February 2008, a ''Pick Up and You Will Love Your City'' event was conducted to kick off the clean-up campaign hosted by Hokkaido government to welcome this year's G8 Hokkaido Toyako Summit.

JT wishes to promote environmental consciousness among its customers by instilling responsible smoking habits. Through the ''Pick Up and You Will Love Your City'' campaign, JT hopes to increase awareness of appropriate smoking manners among smokers, and the company will continue its strong involvement in a wide range of activities(*2) to foster the harmonious coexistence of smokers and nonsmokers.

Appendix: ''Pick Up and You Will Love Your City'' Event

(*1) ''Team minus 6%'' is a national campaign formed to help achieve Japan's Kyoto Protocol objectives of reducing its greenhouse gas emissions by 6 percent. The campaign calls upon citizens to take certain actions in mitigating global warming, which include the reduction of CO2 through shopping and garbage reduction (through the reduction of excess packaging materials for products and promotion of reusable shopping bags).
(*2) Please refer to the attachment for list of activities.