JT to Launch “Seven Stars Black Impact Box”
JT to Launch “Seven Stars Black Impact Box” Enhancing Brand Equity in the Japan Market
Tokyo, February 25, 2010 --- Japan Tobacco Inc. (JT) (TSE: 2914) announced today the nationwide launch of “Seven Stars Black Impact Box” in Japan in early April 2010. The new introduction is in response to consumer demand for a box version of the popular “Seven Stars Black Impact” soft pack introduced in February 2009, and aims to strengthen brand equity by enhancing Seven Stars' product lineup.
Sales of box tobacco products account for approximately 65 percent(*1) of the 100 leading cigarette products in Japan, and demand in this market segment continues to expand. In addition, approximately one-third of consumers(*2) who provided feedback regarding “Seven Stars Black Impact,” requested a box version of the product be introduced.
“Seven Stars Black Impact Box” is a 7mg tar product that offers a more satisfying taste, while providing more impact to customers with a rich flavor and sharp aftertaste. The new product's packaging design applies a sophisticated black and silver color scheme, which represents the product's combined simplicity, strength and novelty.
Seven Stars, in addition to Mild Seven and Pianissimo, represents a key brand for JT. “Seven Stars,” launched in 1969, performed as the top selling product in Japan during the nine months that ended December 31, 2009(*3). Since its introduction, JT has continued its commitment to Seven Stars' original packaging design, product taste and flavor. Following the newest addition, a total of 12 Seven Stars products will be available in Japan.
| (*1)Source | : | JT estimates |
| (*2)Comments retrieved by JT's Customer Service Center | ||
| (*3) Source | : | Tobacco Institute of Japan |
Seven Stars Black Impact Box
| Price | : | 300 yen / 20 cigarettes |
| Tar / Nicotine | : | 7mg / 0.7mg |
Product Information
| Name | First introduced | Price | Tar | Nicotine |
|---|---|---|---|---|
| Seven Stars | February 1969 | JPY 300 | 14mg | 1.2mg |
| Seven Stars Box | August 1995 | JPY 300 | 14mg | 1.2mg |
| Seven Stars Medium Box | May 1990 | JPY 300 | 10mg | 0.8mg |
| Seven Stars Lights Box | July 2004 | JPY 300 | 7mg | 0.7mg |
| Seven Stars Black Impact | February 2009 | JPY 300 | 7mg | 0.7mg |
| Seven Stars Menthol Box | August 2000 | JPY 300 | 12mg | 0.8mg |
| Seven Stars Lights Menthol | February 2008 | JPY 300 | 7mg | 0.6mg |
| Seven Stars Lights Menthol Box | June 2001 | JPY 300 | 7mg | 0.6mg |
| Seven Stars Black Charcoal Menthol Box | August 2009 | JPY 300 | 7mg | 0.6mg |
| Seven Stars Revo Super Lights Box | July 2005 | JPY 320 | 5mg | 0.5mg |
| Seven Stars Revo Lights Menthol Box | February 2005 | JPY 320 | 7mg | 0.6mg |
| Seven Stars Black Impact Box | April 2010 | JPY 300 | 7mg | 0.7mg |
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Japan Tobacco Inc. is a leading international tobacco product company. It markets internationally recognized cigarette brands including Winston, Camel, Mild Seven and Benson & Hedges. With diversified operations, JT is actively present in pharmaceuticals and foods. The company's net sales were JPY 6.832 trillion in the fiscal year ended March 31, 2009.
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