Product Responsibility and Consumer Impacts

For Our Consumers

The diverse nature of the JT Group, which includes tobacco, pharmaceutical and processed food businesses, raises a wide variety of product responsibility issues.

Across the JT Group, our overarching management principle – the "4S" model – and our Mission and Codes of Conduct require that we meet our consumers' needs with the highest-quality products at the same time as behaving responsibly while conducting our business.


In our tobacco businesses, key product responsibility issues include marketing our products responsibly and combating illegal trade in tobacco.


Our pharmaceutical business has a mission to create original and innovative drugs for patients suffering from diseases around the world.

Processed Food

In our processed food business, we aim to meet consumers' needs with the highest-quality and best-tasting products.