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JT will launch Mevius Style Plus nationwide in mid September 2017
JT launches renewed Mevius Style Plus series nationwide
Two products will be rolled out in mid September 2017
Tokyo, July 20, 2017 --- Japan Tobacco Inc.(JT)(TSE:2914) announced today that it will be launching two existing products of Mevius Mode Style Plus, introducing new names and package designs. These renewed products will be called "Mevius Style Plus 6 100's Slim" and "Mevius Style Plus One 100's Slim" and will be rolled out nationwide in mid September 2017. The Mevius brand is the best-selling cigarette brand with the No.1 share of market in Japan(*1).
The features of the renewed series are :
・Strong Blend(*2) : the special new tobacco blend allows consumers to enjoy stronger authentic tobacco taste.
・Super Slim Long size : the deeper and stronger taste can be enjoyed longer than ever before. The package will be unified into the Mevius design with the black background reflecting the style of current products.
- (*1) JT estimates
- (*2) The special new tobacco blend exclusive to Mevius Style Plus offers consumers a richer taste than that of the regular Mevius series
Product information
| Name | Launched | Price(yen) | Tar | Nicotine |
|---|---|---|---|---|
| Mevius Style Plus 6 100's Slim | January, 2012 | 440 | 6mg | 0.6mg |
| Mevius Style Plus One 100's Slim | January, 2012 | 440 | 1mg | 0.1mg |
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Japan Tobacco Inc. is a leading international tobacco company. Its products are sold in over 120 countries and its globally recognized brands include Winston, Camel, Mevius, LD and Natural American Spirit. With diversified operations, JT is also actively present in pharmaceuticals and processed foods. The company's revenue was ¥2.143 trillion (US$19,703 million(*)) in the fiscal year ended December 31, 2016.
- * Translated at the rate of ¥108.78 per $1