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JT launches renewed Mevius Gold series nationwide
Seven renewed products will be rolled out in mid March 2018
Japan Tobacco Inc.(JT)(TSE:2914) has announced today that seven existing products from the Mevius Mode, Mevius Impact and Mevius Style Plus ranges will be integrated into the Mevius Gold brand series. As a result, new names and package designs will be introduced in mid-March 2018. The Mevius brand’s popularity has been the main driver behind its leading position in terms of market share for the last 30 years*.
The features of the integration into the Mevius Gold series:
- Unchanged taste and aroma
- New package designs: the package uses the classic Mevius design with the black background and gold line which represents the rich and authentic tobacco taste.
The features of Mevius Gold:
- Renewed Mevius Mode series: four existing Mevius Mode products are renamed as Mevius Gold.
- A lavish blend: the special blend allows you to enjoy a richer and smoother flavor than that of the regular Mevius series.
- LSS technology**: the innovative JT technology is used to reduce the cigarette smoke smell.
The features of Mevius Gold Impact:
- Renewed Mevius Impact One and Mevius Style Plus: three existing Mevius Impact One and Mevius Style Plus products are renamed Mevius Gold Impact.
- The authentic tobacco taste: the deeper and stronger tobacco taste can be enjoyed.
- * JT estimates
- ** LSS, an abbreviation for "Less Smoke Smell", is the JT technology which is used to reduce the cigarette smoke smell.
Product information
| Current name | New name | Price(yen) | Tar | Nicotine |
|---|---|---|---|---|
| Mevius Mode 6 Box | Mevius Gold 6 Box | 440 | 6mg | 0.5mg |
| Mevius Mode 6 100's Box | Mevius Gold 6 100's Box | 440 | 6mg | 0.6mg |
| Mevius Mode 3 100's Box | Mevius Gold 3 100's Box | 440 | 3mg | 0.3mg |
| Mevius Mode One 100's Box | Mevius Gold One 100's Box | 440 | 1mg | 0.1mg |
| Mevius Impact One 100's Box | Mevius Gold Impact One 100's Box | 440 | 1mg | 0.1mg |
| Mevius Style Plus 6 100's Slim | Mevius Gold Impact 6 100's Slim | 440 | 6mg | 0.6mg |
| Mevius Style PlusOne 100's Slim | Mevius Gold Impact One 100's Slim | 440 | 1mg | 0.1mg |
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Japan Tobacco Inc. is a leading international tobacco company. Its products are sold in over 120 countries and its globally recognized brands include Winston, Camel, Mevius, LD and Natural American Spirit. With diversified operations, JT is also actively present in pharmaceuticals and processed foods. The Company's revenue was ¥2.143 trillion (US$19,703 million(*)) in the fiscal year ended December 31, 2016.
- * Translated at the rate of ¥108.78 per $1