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JT expands Ploom TECH+ and Ploom S sales area
Ploom TECH+ launches nationwide and Ploom S expands to six prefectures
Japan Tobacco Inc.(JT)(TSE:2914) will be launching nationwide sales of Ploom TECH+, a low temperature tobacco vapor product, and four types of Ploom TECH+ tobacco capsules, from June 17, 2019. Sales will start in approximately 57,000 convenience stores and 2,000 tobacco retail stores. Additionally, from July 1, 2019, the sales area of Ploom S, a high temperature tobacco vapor product, and three types of Ploom S tobacco sticks will expand to cover six prefectures, including Miyagi, Tokyo, Aichi, Osaka, Hiroshima and Fukuoka. The products will be available in about 20,000 convenience stores and 800 tobacco retail stores. A Selected number of tobacco retail stores will start upfront sales of Ploom TECH+ and Ploom S on June 4.
“We are delighted to announce the sales area expansion of our latest Ploom products. We have received encouraging feedback from consumers following the launch of Ploom TECH+ and Ploom S in January and this gives us confidence to accelerate a nationwide role out of Ploom TECH+. Consumers appreciate the wide range of choice that caters to a variety of tastes and lifestyles. We will continue to invest in the Ploom products, which is an exciting growth area for the JT Group,” said Masanao Takahashi, Vice President of the Marketing Group Product & Brand Division.
About Ploom TECH+
Ploom TECH+ is a tobacco infused vapor product with low-temperature heating technology, which does not involve the combustion or direct heating of tobacco. The product enables consumers to enjoy a rich and powerful tobacco vapor from an increased amount of tobacco leaves, while producing less than 1% odor(*1) and more than 99% reduction(*2) in the levels of measured constituents compared to cigarette smoke.
About Ploom S
Ploom S, a high temperature tobacco vapor product, uses JT’s unique “Authentic Tobacco Flavoring Method” and heating technology, which does not involve combustion and reduces odors normally found in high temperature tobacco vapor products. At the same time, it delivers a high quality taste of tobacco leaves. Compared to cigarette smoke, it produces less than 5％ odor(*1) and more than a 90% reduction(*2) in the levels of measured constituents.
- *1 Results of the research based on the three-point comparative odor intensity indication method by six people who have passed the olfactory test. Cigarette smoke and Ploom TECH+ and Ploom S tobacco vapor, which contains constituents derived from tobacco leaves, were diluted with odorless air in the bags, and the odor of each bag was statistically quantified as the "dilution factor of just no odor".
- *2 It does not imply that the health risk associated with the use of the product is relatively small compared with that of cigarettes. It compares the amounts of nine constituents which the WHO recommends reducing as a priority, and are contained in one puff of cigarette smoke and one puff of a tobacco vapor of Ploom TECH+ and Ploom S. Standard test cigarettes (3R4F) were selected as the test cigarette product.
Product Information
Ploom TECH+ STARTER KIT
Heating type: Low temperature heating (about 40 degrees*)
Color: Black and White
Price: 4,980 yen
- * The temperature inside the tobacco capsule when used is about 40°C.
Ploom S STARTER KIT（*1）
Heating type: High temperature heating (about 200 degrees（*2）)
Color: Black and White
Price: 7,980 yen
- *1 The Starter kit containing cleaning stick is to be sold in limited quantity.
- *2 The temperature inside the tobacco stick when used is about 200°C.
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Japan Tobacco Inc. is a leading international tobacco company with operations in more than 130 countries. With over 63,000 employees, it manufactures and sells some of the world’s best-known brands including Winston, Camel, MEVIUS and LD. The JT Group is committed to investing in Reduced-Risk Products (RRP) and currently markets its tobacco vapor products under the Ploom brand and various e-cigarette products under the Logic brand. The Group is also present in the pharmaceutical and processed food businesses. For more information, visit https://www.jt.com/.