Ploom TECH
We encourage consumers to dispose of empty capsules and cartridges from their devices in a responsible manner.
In Japan, we introduced a recycling program where recycling boxes were sent out to 246,771 people so that they
could return their empties for recycling conveniently and free of charge.
The program was a significant extension of a similar pilot conducted in 2017, where 16,000 recycling boxes
were distributed.
The 2018 program was a success, with 1,375,487 empty capsules and 329,394 empty cartridges returned for
recycling.
Following positive feedback from consumers, we will continue to investigate a more holistic approach to
recycling and waste management.
In addition, we sent recycling boxes to shops selling Ploom TECH, thus providing consumers with the option to
return the items in person.
We have already begun a similar program in Switzerland and hope to roll out further programs across our Ploom
TECH markets in 2019.
