Our goal is to build partnerships that generate demonstrable social impact for communities where we operate.
In the next years, our impact data will inform more precise social targets and maximize our contribution to sustainable development. In return, demonstrating the value of our programs provides us with a vital differentiating value that supports our company's mission and sustainable growth.
JT Group Community Investment Policy
Our goal is to build partnerships that generate demonstrable social impact. Our strategy ensures we deliver this goal in alignment with our mission, social and business priorities.
Our Corporate Community Investment priorities are:
- Inclusiveness and reduction of inequalities through Social Welfare, and Arts/Culture programs
- Promoting environmental protection
- Community resilience through Disaster Management
Our offices around the world implement programs aligned with our the JT Group Community Investment Policy and priority themes are identified based on local needs. Global Community Investment functions support program implementation and compliance with our strategy and guidelines.
As an LBG member, we measure the outputs and impacts of our programs using the LBG measurement framework.
In the next years, our impact data will inform more precise social targets and maximize our contributions to sustainable development. In return, demonstrating the value of our programs will provide us with a vital differentiating value that supports our company's mission and sustainable growth.
Our company is committed to respecting diversity. We want to share this commitment through our partnerships in support of social welfare and widening access to arts and culture for all.
In 2016, we supported 158 social welfare and 143 Arts and Culture programs covering 87% of countries where we have a business presence.
Our programs also enable employees to take part to a wide range of volunteering activities. Through volunteering, we enable our employees to support our company's social commitments.
In 2016, 2,114 employees and family worldwide gave 24,957 hours of their time in support of our community programs.
As a global company that relies on natural resources, we are committed to reducing the environmental impact of our operations. At the same time, we would like to pro-actively contribute to increasing awareness and social action for environmental protection.
In Japan, we are active in promoting the sustainable maintenance of 9 forests. In 2016 our JT Forest program attracted over 470 employees and family who volunteered their time to help preserve forests, and learned more about the importance of environmental protection.
As a result, 82% of participants increased their interest in environmental conservation and 93% would like to improve their behavior towards the more sustainable use of natural resources.
Our company has built Disaster Management expertise over the years, due to a disaster prone environment in Japan.
In Japan, we share this expertise by supporting charities respond to disasters and communities revitalise and be more resilient in the future. In 2016, the JT Group supported three long-term programs and 24 emergency relief activities.
Furthering our commitment to resilience worldwide, the Group's international tobacco business endows the JTI Foundation, a Swiss-registered charity since 2001.
The JTI Foundation is specialized in Disaster Management and targets its support to emerging countries, disproportionally prone to disasters. 65% of the JTI Foundation's activities focus on supporting the Asian continent. In 2016, the JTI Foundation supported 21 projects benefitting over 350,000 people worldwide.
The JTI Foundation