Our tobacco principles

We recognize that tobacco products are legal but controversial products due to the health risks associated with smoking that distinguish tobacco from most consumer goods. That's why we're as clear and transparent about our positions on smoking and health as possible; and why no matter what we're doing, we adhere to the core principles that define our attitude to smoking.

Openness about the risks of smoking

Smoking is a cause of serious diseases and everyone should be appropriately informed about the health risks of smoking.

Transparency about our products

Smokers want to know what it is they are smoking and we provide information about the ingredients we use.

Reduced-Risk Products

We believe products that do not involve combustion and do not produce tobacco smoke are products with the potential to reduce the risks associated with smoking. We are committed to developing and bringing to market Reduced-Risk Products* that meet consumer expectations. We will help adult consumers to make informed choices by providing factual information acquired through scientific assessment about the products they may wish to use.

Youth smoking prevention

Minors should not smoke and should not be able to obtain tobacco products. This belief is central to our Code of Conduct, marketing practices, and the way we do business.

Accommodation between smokers and non-smokers

Many people have concerns about exposure to environmental tobacco smoke. We advocate tailored, practical, and effective solutions that separate smokers and non-smokers while accommodating the legitimate interests of both. Further to this, we are committed to developing and bringing to market Reduced-Risk Products* that also have the potential to reduce the impact of smoking to others.

* Reduced-Risk Products are products with the potential to reduce the risks associated with smoking.

With sales in more than 130 countries, our international tobacco business has an additional principle: to ensure we are respectful of each country's culture, norms, legislation, and decision-making process.

For more detail on our tobacco principles, please refer to the link below.

The JT website (in Japanese)

The JTI website (in English)