Products and services (Environment)

Aspirational goal

We will be a total tobacco company offering consumers (The word, consumers, used in the context of the tobacco business means adult consumers. Minimum legal age for smoking varies in accordance with the legislation in each country.) an even greater choice of products by focusing on quality, innovation, and reduced-risk potential.


We will reduce the environmental impact of our products and packaging through design solutions, facilitating responsible collection and disposal, and consumer awareness and education. More specifically, we will reduce our packaging (including plastic) and ensure that the remaining is 85% reusable or recyclable by 2025, rising to 100% by 2030. In total, recycled content will account for 20% of our tobacco business packaging by 2025.


We have carried several initiatives looking at design solutions and responsible collection and disposal, and consumer awareness and education.

In 2021, our efforts led to:

  • 84% reusable or recyclable packaging
  • 16% recycled content of packaging

Our investment in product sustainability takes into account the type of materials and packaging we use. In 2020, our international tobacco business set up a cross-functional team to embed sustainability in product development and minimize our environmental impact across our portfolio.

For more specific initiatives, read more on Environment and Our Products