Value creation process
The JT Group will aim to realize the JT Group Purpose in accordance with the 4S model, based on the belief that people’s lives and corporate activities can only be sustainable if the natural environment and society are sustainable.
- Leveraging the JT Group’s strengths that we have built from the capital derived from nature and society, we will create new value through our business activities by pursuing the JT Group Materiality.
- By working together with various stakeholders and partners to create such value, we will contribute to the creation of a society in which each individual can experience more “fulfilling moments”.
- Harnessing the new capital gained from this process to promote further value creation, the JT Group will grow sustainably together with nature and society.
