Consumer expectations

To remain a trusted corporation, we believe it is essential to deliver value that creates “fulfilling moments” for our consumers. We will continue to work towards achieving this goal through dedicated efforts in each of our business units. In our tobacco business, we are committed to expanding the geographical reach of our RRP* portfolio, and enhancing transparency in reduced-risk science to meet societal expectations regarding the potential for RRPs to reduce the risks associated with smoking. In our processed food business, we will promote “food inclusion”, demonstrating our ambition to contribute to a society where everyone can enjoy deliciously prepared food of their choosing, while embracing diverse perspectives and values. We aim to achieve this by further advancing efforts to develop and provide high-value-added products.

See more about our targets, products and services of our tobacco, and processed food business, or our strive for waste, packaging & circularity.

Please also refer about the product and services of our tobacco business on JT International website.