Our sustainability
strategy
Outline of our sustainability strategy

In order to ensure the sustainability of our society and the business of the JT Group within it, the JT Group has created the JT Group Purpose, which sets out the direction the JT Group should take.
The Group’s management principle is to pursue the 4S model. As nature, society and people’s lives are intertwined, sustaining our ways of living, and the activities of businesses, will depend on the sustainability of the environment and society in which we exist. We recognize that our strive to achieve sustainability for nature, society and our Group’s business within, is fundamental to the management of our Group. On this note with the JT Group Purpose as the starting point, the JT Group Materiality were identified, setting out five groups of materiality as priority material issues for the Group.
Furthermore, we have formulated the JT Group Sustainability Targets, consisting of a total of 25 items of targets and initiatives our sustainability performance. Our Board is involved in setting and managing the sustainability strategy while the targets are reviewed and assessed on a regular basis.
We are strongly committed to the sustainable growth of our society and the Group’s business within it. Through our sustainability strategy, we will continue to provide value in order to realize the JT Group Purpose of “Fulfilling Moments, Enriching Life.”
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Please visit the JT website for more information on our sustainability strategy, including materiality.
Please refer to each of the pages below for more information on our sustainability initiatives.