To measure the social impact of our efforts, we use the Business for Societal Impact (B4SI)*1 Framework provided by Corporate Citizenship.
In 2025, we invested around 7.4 billion yen in corporate community investment in countries where we operate. We encourage more accurate reporting and measurement to ensure all of our programs deliver social impact according to our policy.
Community investment
For our Group to grow sustainably, it is vital for us to contribute to the sustainable development of our society. Our JT Group Community Investment Policy determines a common goal across the JT Group: “To contribute to the development of inclusive and sustainable communities.” We believe that everyone should have the opportunity to participate in society, and that inclusive societies are better for business. In line with our community investment policy, and as a responsible local community member, we work with a wide range of stakeholders to resolve social issues.
Our focus areas
Through partnerships with local and international organizations, we implement various community investment programs that contribute to the development of inclusive and sustainable communities across the world. In 2025, we conducted 544 programs in 65 countries. The programs are designed to address both global social issues and challenges specific to local communities, with the following three areas positioned as focus areas.
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Reducing inequalities
e.g., supporting vulnerable people to gain access to food and education.
Example of initiatives
OrchLab - making a difference by making music
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Improving community resilience
e.g., providing access to clean water.
Example of initiatives
Partnership with Peace Winds Japan
© Peace Winds Japan
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Protecting the environment
e.g., protecting and reinvigorating forests and green public spaces.
Example of initiatives
Volunteering at JT Forest
Target
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Between 2015 and 2030, we will invest 100 billion yen to help make communities inclusive and resilient, with our employees contributing 300,000 volunteering hours.
Progress against Targets
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Since 2015, we have been engaging in community investment in countries and regions where we operate, specifically focusing on reducing inequalities, improving community resilience, and protecting the environment. By the end of 2024, cumulative investment had already met our target for 2030 of 60billion yen, and we therefore decided to increase the target to 100billion yen. As of 2025, the cumulative investment amount reached 72.9 billion yen (65.5 billion yen as of 2024), a progress rate of 73.0% toward the updated target. In addition, cumulative hours of volunteer activities by employees during working hours reached 296,595 hours (260,512 hours as of 2024), a progress rate of 98.9% toward the target. The JT Group will continue to contribute to the development of inclusive and sustainable communities.
Contributing to our communities in 2025
Measurement and management
- *1 B4SI is the global standard in measuring and managing the social impact of corporate activities.
- Community Investment : Our management principles pursue the 4S model. Under the 4S model, we strive to fulfill our responsibilities to our valued consumers, shareholders, employees and wider society, carefully considering the respective interests of these four key stakeholder groups and exceeding their expectations wherever we can. For our Group to grow sustainably, it is vital for us to contribute to the sustainable development of our society through our business activities based on the 4S model. As a member of a responsible local community, we work with a wide range of stakeholders to resolve social issues, based on the following.
- Reducing Inequalities : We’re committed to ensuring that the most vulnerable and excluded people can participate in society and have their voices heard. That’s why we work with charities that support adult education, people with disabilities, older people, and other disadvantaged members of society. In many communities, the things that most of us take for granted - clean water, food, literacy, education - are not readily attainable. We want to change that as best we can for the communities we interact with around the world.
- Community Resilience : In the field of disaster response, in addition to support activities in disaster-affected areas, we also work year-round on disaster risk reduction activities, thereby contributing to the creation of disaster-resilient communities.
- B4SI Framework : To measure the social impact of our efforts, we use the Business for Societal Impact (B4SI) Framework provided by Corporate Citizenship.