Our core business is tobacco, which generates nearly 90% of our consolidated revenue. Our conventional tobacco
are manufactured in over 30 factories around the world and are distributed in more than 130 countries. In
conventional tobacco, we have a Reduced-Risk Product* portfolio which includes vaping products such as
heated tobacco products.
We recognize that cigarettes are a legal but controversial product. People smoke for pleasure but there are real risks that come with that pleasure. Accordingly, we're as clear and transparent about our positions on smoking and health as possible, and we have policies that define our attitude to smoking and responsible marketing.
* Reduced-Risk Products are products with the potential to reduce the risks associated with smoking.
For more detail on our responsible marketing, please refer to our Global Tobacco Marketing Principles.
In the following section, we will cover our approach to sustainability across our tobacco business.
Having established the foundations of our sustainability strategy in 2017, in 2018 we identified 11 targets under 4 focus areas which will help us measure our progress. As the business environment and expectations from society change, we will be improving and adding to these targets over time.