Reduced-Risk Products (RRP)

Exceeding expectations with products and services

Our commitment

We will be a total tobacco company, offering consumers an even greater choice of products by focusing on quality, innovation, and reduced risk potential.

Our targets

We will lead in providing the widest range of consumer choice in the Reduced-Risk Product category.

As alternatives to traditional combustible products, e-cigarettes (E-Vapor) and tobacco vapor products (T-Vapor) are gaining popularity with consumers around the world. Our industry is changing, but our commitment to consumer choice remains.

We are always listening and reacting to the changing tastes of adult smokers and vapers around the world. We develop, test, and bring to market new and innovative forms of Reduced-Risk Products that have the potential to reduce the risks associated with smoking and offer real benefits to consumers, society, and our business.

Between 2018-2020, we are investing 100 billion Yen in Reduced-Risk Products, to further develop our supply chain and expand our research and development capabilities.

JT Group Committed to reducing health risks

A consumer-centric approach

For products to have the potential to reduce the risks associated with smoking, consumers must first understand and appreciate their value. We therefore take a consumer-centric approach towards research and development, and focus on four major factors that motivate consumers to consider Reduced-Risk Products:

  • The potential for a product to reduce the risks associated with smoking
  • Affordability and value for money
  • Social considerations – seeking products with low smell, so as not to disturb others
  • The convenience of being able to use a product in a wide variety of locations and occasions

This approach to our Reduced-Risk Product research and development is reflected in the Harm Reduction Equation, and helps us to concentrate on exceeding the expectations of all of our key stakeholders: consumers, shareholders, employees, and the wider society.

The success of any harm reduction intervention is dependent on two factors: its potential to reduce the risks associated with a particular activity and the number of people who adopt the intervention. After all, while non-combusted tobacco products and e-cigarettes drastically reduce the exposure to known harmful constituents in tobacco, and therefore have the potential to lower the health risks of smoking, their potential value is lost when consumers do not accept these alternative propositions.

Empowering consumer choice

We are committed to providing adult consumers with a relevant and diverse product offering, and to communicating the benefits and reduced-risk potential of each product so that consumers can make an informed choice.

At the end of 2018, our Reduced-Risk Product portfolio was present in 13 countries with a choice of tobacco vapor products (T-Vapor) and e-cigarettes (E-Vapor).

  • What is T-Vapor?

    T-Vapor products contain tobacco that is heated (though not burnt) to create an inhalable vapor. Consumers particularly enjoy the wider social freedoms that they bring compared to conventional products. Our T-Vapor category currently consists of Heated Tobacco and Tobacco-Infused Vapor products:

    Heated Tobacco delivers the satisfaction of a tobacco experience;

    Tobacco-Infused Vapor addresses consumer needs of social consideration and convenience, whilst continuing to deliver a true tobacco taste experience.

  • What is E-Vapor?

    Also known as electronic cigarettes, E-Vapor products heat a liquid that usually contains nicotine, but no tobacco. They create an inhalable vapour by electrical heating of a liquid (known as an e-liquid) contained within the device or a replaceable cartridge. Consumers are particularly drawn to the wide range of different devices and flavors available. They offer optimum levels of social consideration, convenience, and affordability.

JT Science: An online resource for all

We also have engaged in research and development of evaluation methods that would provide scientific evidence of risk reduction through Reduced-Risk Products. This is because currently there are no globally agreed standards for assessing the risk reduction potential of the products. Therefore we will continue with our studies and communicate our progress via our science website - JT Science.

JT Science is a valuable online resource for both scientists and non-scientists alike. Our mission is to inform, educate, and collaborate with all those interested in learning about the science behind the products – from consumers to scientists and the regulatory community.

With JT Science, we strive for an open, balanced, and fair platform where factual scientific data and assessments are shared in a transparent way. The results of our studies that scientifically evaluate our Reduced-Risk Products are publicly available.

Reduced-Risk Products Supply chain

We have established a dedicated supply chain for our Reduced-Risk Products, building strong supplier partnerships that support business expansion and meet the demands of our increasingly sophisticated portfolio. In addition to our in-house production capabilities, we source from manufacturers across Asia and Europe. Out of seven supplier factories, five factories are ISO 14001 certified.

In 2018, we opened a new e-liquids production facility in Gostkow, Poland as an extension of our existing European Flavor House. Most of our e-liquids that contain nicotine, and tobacco capsules, are now produced in-house.

Responsible recycling and disposal schemes for RRP

Please go to Environmental impact of products