As alternatives to traditional combustible products, e-cigarettes (E-Vapor) and tobacco vapor products
(T-Vapor) are gaining popularity with consumers around the world. Our industry is changing, but our
commitment to consumer choice remains.
We are always listening and reacting to the changing tastes of adult smokers and vapers around the world. We
develop, test, and bring to market new and innovative forms of Reduced-Risk Products that have the potential
to reduce the risks associated with smoking and offer real benefits to consumers, society, and our
business.
Between 2018-2020, we are investing 100 billion Yen in Reduced-Risk Products, to further develop our supply
chain and expand our research and development capabilities.
Reduced-Risk Products (RRP)
Exceeding expectations with products and services
Our commitment
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We will be a total tobacco company, offering consumers an even greater choice of products by focusing on quality, innovation, and reduced risk potential.
Our targets
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We will lead in providing the widest range of consumer choice in the Reduced-Risk Product category.

A consumer-centric approach
For products to have the potential to reduce the risks associated with smoking, consumers must first understand and appreciate their value. We therefore take a consumer-centric approach towards research and development, and focus on four major factors that motivate consumers to consider Reduced-Risk Products:
- The potential for a product to reduce the risks associated with smoking
- Affordability and value for money
- Social considerations – seeking products with low smell, so as not to disturb others
- The convenience of being able to use a product in a wide variety of locations and occasions
This approach to our Reduced-Risk Product research and development is reflected in the
Harm Reduction Equation, and helps us to concentrate on exceeding the expectations of all of our key
stakeholders: consumers, shareholders, employees, and the wider society.
The success of any harm reduction intervention is dependent on two factors: its potential to reduce the risks
associated with a particular activity and the number of people who adopt the intervention. After all, while
non-combusted tobacco products and e-cigarettes drastically reduce the exposure to known harmful constituents in
tobacco, and therefore have the potential to lower the health risks of smoking, their potential value is lost
when consumers do not accept these alternative propositions.

Empowering consumer choice
We are committed to providing adult consumers with a relevant and diverse product
offering, and to communicating the benefits and reduced-risk potential of each product so that consumers can
make an informed choice.
At the end of 2018, our Reduced-Risk Product portfolio was present in 13 countries with a choice of tobacco
vapor products (T-Vapor) and e-cigarettes (E-Vapor).
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What is T-Vapor?
T-Vapor products contain tobacco that is heated (though not burnt) to create an inhalable vapor. Consumers particularly enjoy the wider social freedoms that they bring compared to conventional products. Our T-Vapor category currently consists of Heated Tobacco and Tobacco-Infused Vapor products:
Heated Tobacco delivers the satisfaction of a tobacco experience;
Tobacco-Infused Vapor addresses consumer needs of social consideration and convenience, whilst continuing to deliver a true tobacco taste experience. -
What is E-Vapor?
Also known as electronic cigarettes, E-Vapor products heat a liquid that usually contains nicotine, but no tobacco. They create an inhalable vapour by electrical heating of a liquid (known as an e-liquid) contained within the device or a replaceable cartridge. Consumers are particularly drawn to the wide range of different devices and flavors available. They offer optimum levels of social consideration, convenience, and affordability.
For more information on our products portfolio, please refer to the latest sustainability report.
JT Group Sustainability Report
JT Science: An online resource for all
We also have engaged in research and development of evaluation methods that would
provide scientific evidence of risk reduction through Reduced-Risk Products. This is because currently there are
no globally agreed standards for assessing the risk reduction potential of the products. Therefore we will
continue with our studies and communicate our progress via our science website - JT Science.
JT Science is a valuable online resource for both scientists and non-scientists alike. Our mission is to inform,
educate, and collaborate with all those interested in learning about the science behind the products – from
consumers to scientists and the regulatory community.
With JT Science, we strive for an open, balanced, and fair platform where factual scientific data and
assessments are shared in a transparent way. The results of our studies that scientifically evaluate our
Reduced-Risk Products are publicly available.
Reduced-Risk Products Supply chain
We have established a dedicated supply chain for our Reduced-Risk Products, building
strong supplier partnerships that support business expansion and meet the demands of our increasingly
sophisticated portfolio. In addition to our in-house production capabilities, we source from manufacturers
across Asia and Europe. Out of seven supplier factories, five factories are ISO 14001 certified.
In 2018, we opened a new e-liquids production facility in Gostkow, Poland as an extension of our existing
European Flavor House. Most of our e-liquids that contain nicotine, and tobacco capsules, are now
produced in-house.

Responsible recycling and disposal schemes for RRP
Please go to Environmental impact of products