RRP (Consumer expectations)
The RRP category is composed of different segments including HTS (heated tobacco sticks), Infused (infused tobacco capsules), E-Vapor and oral. As announced in 2021, we prioritize the allocation of resources to HTS, with the other segments viewed as exploratory opportunities.
Reducing health impact through RRP
We try to minimize any negative impacts on local communities or the planet while making our products.
Reducing the health impact of our products is of notable importance, which is why reduced risk products (RRP) form an important part of our offering and are a competitive driver for our business.
While it is still too early to understand the long-term health effects of RRP, factors, including the elimination of combustion and the fewer toxicants found in the vapor, suggest there is potential for them to reduce the risks associated with smoking.
That’s why we’re committed to ensuring that all our RRP fulfill this potential, also offering consumers greater choice in this fast-moving category. We pride ourselves on an open approach that embraces scrutiny from consumers, regulators and the scientific community, and we regularly present our findings at scientific conferences and in peer-reviewed journals.
Providing our customers with more access to RRP is therefore the central component of our strategy in this area.
However, minors should not use or have access to tobacco or other nicotine-containing products. This belief is central to JT’s Tobacco Business Code of Conduct, and marketing practices, operational policies and the way of doing business. JT’s Tobacco Business is committed to playing its full part in youth access prevention, but ultimately success depends on all elements of society working together.
Read more about the science behind RRP on the JT International website.
RRP sourcing
We have a dedicated RRP sourcing team specialized in sourcing RRP devices. These are manufactured by third party contract manufacturing organizations. Further to strict technological and quality requirements, we engage with our suppliers to address sustainability risks inherent to electronics industry.
We are a member of RBA, the world’s largest industry coalition dedicated to corporate social responsibility. We commit to RBA Code of Conduct and leverage the available tools to ensure responsible manufacturing of our products. All our Tier 1 suppliers have undergone independent third party audits as part of RBA Validated Assessment Program.
We seek to ensure the metals contained in our products are responsibly sourced. We take risk-based approach and conduct due diligence in line with OECD Due Diligence Guidance for Responsible Sourcing of minerals. We leverage the tools available by RMI to increase our visibility further down our supply chain.
We take collaborative approach and support and build supplier capability to address identified sustainability issues in our value chain.
Read more about responsible procurement on JT International sustainability website.
Various information on Consumer expectations can be found at followings.
Read about progress towards targets
Read more about RRP outlook, RRP return/collection scheme, and other details about our RRP products in the Integrated Report 2023.
Read about product stewardship, circularity and waste on JT International sustainability website.