Management principles

The JT Group's management principles are based on the pursuit of the "4S" model. The model requires us to exceed the expectations of our four stakeholder groups wherever we can – consumers, shareholders, employees and wider society.

We created our vision and mission based on the "4S" model.
Our vision is to become a company committed to global growth by providing diversified value that is uniquely available from the JT Group. Our mission is to create, develop and nurture our unique brands to meet consumers' needs, while understanding and respecting the environment and the diversity of societies and individuals.

We have also adopted "The JT Group Way" as a code of conduct which all members of the JT Group should follow. The JT Group Way requires that we: fulfill the expectations of our consumers and behave responsibly; strive for quality in everything we do through continuous improvement; and leverage diversity across the JT Group.