Stakeholder engagement

We regularly engage with consumers, shareholders, employees, and members of wider society to understand the issues that matter to them most, and to meet their needs and expectations. This engagement is vital in helping us to make decisions that will drive long-term sustainability. Listed below are our key stakeholder groups and how we engage with them.

Customers and consumers

  • Our sales force interacts with our retailers and consumers on a day-to-day basis to better understand their needs and preferences (e.g. visiting retailers, interactive sampling of new products where legally permitted, etc.)
  • We respond to product and business enquiries from consumers through our consumer hotline service
  • When it comes to developing our Reduced-Risk Products, we listen to what our consumers want to make sure that we provide them with the widest range of quality products


  • We hold an annual general meeting every year and present our financial results to our shareholders
  • We are in regular contact with institutional shareholders to discuss the issues of concern to them


  • We conduct regular employee engagement surveys to understand how we can continuously improve employee satisfaction
  • Our employees have regular opportunities to discuss their career aspirations through performance assessments
  • Our Codes of Conduct are developed in collaboration with our employees, and concerns about violations can be shared with management anonymously through our Reporting Concerns Mechanism
  • In our international tobacco business, our people celebrate their sustainability initiatives and share new ideas through our annual Sustainability Awards


  • All of our suppliers are required to comply with our JT Group Supplier Standards and we select our suppliers not only based on quality, service, and cost, but also on their compliance with ESG related standards such as ensuring the health and safety of their employees. This is reflected in our JT Group Responsible Procurement Policy
  • In our tobacco business, we support our growers through our Agricultural Labor Practices, which allows us and our suppliers to identify potential labor challenges on tobacco farms and help improve growers’ labor practices
  • For our non-tobacco materials, we develop strong partnerships with our key suppliers in order to achieve mutual long-term success

Trade associations

  • We engage with trade associations by participating in working groups and policy commissions in order to achieve a better business environment not only for us but also for other member companies


  • We support the development of inclusive and sustainable societies by voluntarily engaging with charitable organizations in the communities where we operate
  • We provide post-disaster support to local communities

Non-governmental, regional, and international organizations

  • We partner with non-governmental organizations and non-profit organizations to deliver our community investment programs
  • We partner with organizations supporting the communities where we buy tobacco leaves

Governments and regulators

  • We engage in open and transparent dialogues with governments and regulators regarding regulations affecting our business and society
  • While engaging with regulators, we strictly comply with our anti-bribery policy which is embedded in our Codes of Conduct
  • We will enhance our cooperation with governments to combat illegal trade

Our partners, memberships, and registrations

We collaborate with a number of organizations to increase the impact of our initiatives and benefit society and business, globally.

Across our Group

Business for Social Responsibility (BSR)

BSR is a global non-profit organization that works with its network of companies and partners to build a just and sustainable world. We have been a member of BSR since 2015, and have a multi-year partnership to implement Human Rights Impact Assessments. We have also been a member of BSR’s Human Rights Working Group since 2018, which provides us with opportunities to learn and share human rights best practices with a cross-sector group of companies.

Eliminating Child Labor in Tobacco-growing (ECLT) Foundation

The JT Group is a member of the ECLT Foundation, a non-profit organization that works towards eliminating the worst forms of child labor and forced labor from tobacco farming and tobacco production.

International Integrated Reporting Council (IIRC)

The IIRC is a global non-profit organization with the aim of advancing the evolution of corporate reporting. We reference the requirements of the IIRC for the development of our integrated reporting. We are also a member of the IR business network, the IIRC global flagship program, which enables organizations to improve the quality of their integrated reporting. We joined in 2019.

Business for Societal Impact

To measure the social impact our work on community investment, we use the Business for Societal Impact framework, a global standard in measuring and managing a company’s social impact. Business for Societal Impact is provided by Corporate Citizenship.

In our Japanese operations

Council for Better Corporate Citizenship (CBCC)

The CBCC was established in 1989 with the support of Keidanren (the Japan Business Federation). It promotes and supports Japanese companies’ Corporate Social Responsibility (CSR) activities.

Declaration of Biodiversity by Keidanren

Keidanren (the Japan Business Federation) revised the Declaration of Biodiversity in 2018. JT agree with the purpose of this policy. Our approach and programs on biodiversity are showcased in the booklet of the Declaration of Biodiversity by Keidanren.

The Japan Frozen Food Association (JFFA)

The main members of this association are Japanese companies, including our Group company, TableMark. These companies produce frozen foods, and strive for a stable food supply and an effective use of food resources.


Keidanren (the Japan Business Federation) is an economic organization. Its members include 1,412 Japanese companies, 109 national industrial associations, and 47 local economic organizations (as of April 1, 2019).

The Tobacco Institute of Japan (TIOJ)

The TIOJ is a Japanese tobacco industry association, addressing social issues on tobacco products in Japan.

Youth smoking prevention councils

We are a part of various youth smoking prevention councils nationwide, together with local government and police representatives, as well as the local tobacco retailers association.

In our international operations

Business Action to Stop Counterfeiting and Piracy (BASCAP)

The aim of the International Chamber of Commerce’s BASCAP is to raise awareness of the economic and social harm of counterfeiting and piracy.


BusinessEurope is a leading advocate for growth and competitiveness in Europe, standing up for companies across the continent. We are involved in various working groups.

The CEB Compliance & Ethics Leadership Council (CELC)

The CELC is a leading provider of best practice research, executive education, and decision-support services to Chief Compliance Officers.

The European Cigar Manufacturers Association (ECMA)

The ECMA represents the major cigar manufacturers in Belgium, Denmark, Germany, Hungary, Italy, Luxembourg, The Netherlands, Spain (including the Canary Islands), and Switzerland. Together, the ECMA members account for over 90% of the cigars produced in and exported from the EU.

The EU Transparency Register

The Transparency Register is operated by the European Parliament and European Commission, and has been set up to answer questions such as which interests are being pursued, by whom, and with what budgets. Since 2011, JTI has been a registrant of the EU Transparency Register, setting out our fields of interest and costs related to engagement activities within the EU decision-making process.

Farm Labor Practices Group

This multi-stakeholder organization focuses on improving conditions for farm workers in the U.S. The aim of our membership is to improve legislation and bring higher standards of protection to farm workers.

The Global Tobacco and Nicotine Forum (GTNF)

Through this global platform, we exchange views and ideas about tobacco, nicotine, and public health among public health experts, government representatives, investors and members of the tobacco and nicotine industries.

International Chamber of Commerce (ICC)

The ICC is the world’s largest business organization, representing more than 45 million companies in over 100 countries. We sit on three of ICC’s policy commissions: Intellectual Property, Marketing and Advisory, and Trade and Investment.

Law enforcement agencies

We work with law enforcement agencies worldwide to combat the illicit trade of tobacco products, sharing information and evidence that leads to seizures and prosecutions, and providing illegal tobacco awareness programs.

Sustainable Tobacco Program (STP)

This industry-wide platform enables businesses to collaborate on human rights, environmental issues, and other sustainability challenges, and to drive sustainable agriculture through a continuous improvement process. We are an active member and chair of the STP’s steering committee. Read more about how we are building sustainable supply chains.

Tobacco Europe

Tobacco Europe focuses on building relationships with policymakers in an open and transparent manner.


TRACE is a globally recognized anti-bribery business association and a leading provider of risk management solutions.

The Institute of Business Ethics (IBE)

The IBE was established in 1986 to promote high standards of business behavior based on ethical values.

GRI Community Membership

The GRI is an independent international organization that has pioneered sustainability reporting. We reference the principles of the GRI standards for the development of our sustainability online contents. JTI joined the GRI Community in 2020.