Integrated Report

CFO Message

Turning change into strength through a strong financial base and commitment to sustainable growth

Senior Vice President

Hiromasa Furukawa

Turning change into strength through a strong financial base and commitment to sustainable growth

Through a disciplined approach to financial management cultivated over many years, the JT Group has maintained a strong financial base that enables it to respond to a wide range of changes in its business environment. Even in today's increasingly uncertain climate, the Group remains committed to conducting business operations grounded in this strong financial base, and undertakes business investments aimed at future growth without hesitation. Rather than buckle under this volatile environment, we will embrace change as an opportunity to create new strengths and work toward our next leap forward. Looking ahead, we will address the expectations of stakeholders in a bid to ensure the sustainable growth of our corporate value.

An increasingly complex environment

Looking back, I believe that we achieved outstanding financial results in fiscal 2025. Revenue, adjusted operating profit, operating profit, and profit for the year all reached record highs. In particular, pricing effects manifested strongly across many markets, including Japan, the Philippines, Russia, Turkey, and the U.K.

Financial management in a highly uncertain environment

In this recent environment, my top priority from a financial management perspective is to continuously enhance corporate value over the medium- to long-term. We maintain an unwavering commitment to sustainable growth over the medium- to long-term, and just as we have in the past, recognize the critical need to undertake business investments for future growth. In addition, one of our key abilities is generating cash flow, which is essential to realizing business investments. Along with profit indicators, we constantly analyze and assess, from many perspectives, the degree to which we can consistently generate cash through business activities while at the same time testing whether we can appropriately control risk while maintaining a sound financial position. Regardless of how significantly the external and market environments evolve, we must avoid decisions that undermine future growth. Instead, we remain mindful of whether our decisions contribute to the sustainable creation of value.

Healthy sense of urgency that supports globalization

One of the factors behind the financial discipline that the JT Group has cultivated lies in the many challenges we have faced throughout our journey toward globalization. When I joined the Company in 1993, JT's business structure was centered primarily on the domestic market. Despite an overwhelming share in Japan at the time, amid the progress of market liberalization, including the elimination of tariffs, and against the backdrop of a decline in overall tobacco demand, there was growing public skepticism about the industry's long-term prospects. As such, we harbored a genuine sense of urgency, and felt that failing to act would mean our business would end up in a state of shrinking equilibrium.

A financial base that balances resiliency with flexibility

Buoyed by this historical background and experience, we established the basic principles of our current financial strategy. This policy seeks to balance the resiliency to weather changes in the environment with the flexibility to seize growth opportunities.

The Group's basic management principle is to pursue the 4S model, which aims to fulfill our responsibilities to our valued consumers, shareholders, employees, and the wider society. In order to embody this principle, we must, more than anything else, ensure the continuity of our business. Acutely aware of this demand during the Great East Japan Earthquake of 2011 and the COVID-19 pandemic, we also recognized that continuing to deliver products to consumers without suspending operations, regardless of whether society as a whole has fallen into turmoil, is at the core of a company's operations, which in turn demands a robust level of financial preparedness. Moreover, we strongly believe that the resilience to keep our feet firmly planted when emergencies occur is of paramount importance.

Funding in preparation for unforeseen events and risk management

Although I have focused on our strong financial base, there is little meaning in simply making a static assessment that the current balance sheet is healthy. Instead, what is really in question is whether we have made the necessary preparations to enable appropriate and swift decision-making and to execute the required measures in any situation. The resilience of our financial standing is reflected in our agile funding structure as well as our risk management system designed to address changes in the external environment.

Resource allocation and shareholder returns

We allocate resources to forward-looking business investments on a priority basis. While the tobacco industry is subject to various regulations and faces an evolving business environment, we believe there is still ample room for our tobacco business to grow. In specific terms, we intend to continue prioritizing investments in RRP, particularly the heated products category, which will drive strong future growth.

Evaluation by the capital markets

We recognize that dialogue with investors is essential to promoting our financial strategy. Since our public listing, we have engaged in ongoing dialogue with our shareholders and investors and have developed our own approach to communication; however, this approach is not always optimal. Recognizing that market conditions and investor interests are constantly changing, we believe it is essential to maintain dialogue that is not bound by conventional frameworks in order to respond effectively. By increasing opportunities for dialogue, we aim to gain new insights and perspectives, enhance the quality of our communication, and at the same time reflect these insights in further improving our financial strategy and information disclosure. Through constructive dialogue with the capital markets, we will provide stakeholders with a deeper level of understanding regarding our approach to medium- to long-term value creation.

Turning change into strength to realize sustainable growth

In closing, I would like to convey my determination as CFO to enhance corporate value. In order for the Group to achieve sustainable growth, we must maintain an unwavering commitment to operations that enable us to execute investments and make decisions without missing opportunities even amid the uncertainties and various restrictions that exist in the external environment. We must without question possess the financial base and financial discipline that serve to underpin these operations, which is why we recognize the importance of maintaining a wide range of options, including external funding.

Integrated Report

2026